Custom Workshops For Today’s Founders
Empowering your founders is at the center of my work.
I’m here to support your organization with resources tailored to your mission. My goal is to complement the work you’re doing so your founders can experience the fullest impact of your programming.
Workshops
-
Go-To-Market Workshop Series for Startup Founders
A tactical workshop to help founders validate offers, sharpen messaging, and run low‑cost customer tests.
What to expect:
Message Testing Framework so you can rapidly test value propositions and landing copy to see what resonates.
Channel Prioritization to help you identify the highest‑impact channels for your stage and run cheap experiments.
Actionable Roadmap so you walk away with templates and access to an AI-powered marketing automation platform to help you easily start creating on-brand content.
-
Marketing Workshop Series For Creative Entrepreneurs
A hands‑on workshop that teaches simple marketing systems and platform tools so creatives can attract customers and grow.
What to expect:
Audience & Offer Clarity — Tips to help you define who will buy your work and what to offer so your marketing hits right.
Low‑cost Content Strategy — Tools to help you create repeatable content ideas and a simple calendar that fits a creative schedule.
Ready to Launch — Leave with a clear plan and access to a marketing automation platform, making creating content easy.
Additional Services
-
Program Support
From the idea stage to gearing up for funding, our services expand your reach, ensuring your program resonates with and attracts a diverse pool of participants ready to take their entrepreneurial ventures to the next level.
-
Founder Support
We understand that every founder has unique needs. Our services are versatile, ready to plug in at any stage and in any industry, maximizing impact and increasing the chances of success for the entrepreneurs you serve.
Program Support
-
A focused strategy can help you target the right audience, make timely improvements, and make data-informed decisions that guide your resource allocation.
-
Efficiently streamline your communications—from emails to social media and in-person events—with our support.
-
Crafting the right message is key to reaching the right people. We provide clear and compelling writing to connect with your target audience(s).
-
We offer creative support, from content creation to promotional materials, ensuring you stand out.
-
We assist in planning and executing effective marketing and sales activities supported by the right technology stack.
Founder Support
-
Crafting a financial plan helps you think strategically about growth, prepare for uncertainties, and ensures readiness for fundraising activities.
-
Financial modeling is a key tool for understanding project variables, informing business decisions, and predicting positive returns on investment.
-
Define your company's goals, outline the actions to achieve them, and build alignment with all stakeholders.
-
Discover and map processes to enhance collaboration and efficiency across all departments of your business.
-
Supporting leadership growth to foster alignment and engagement within the team and organization.
Meet the Team
-
Jackie Gutierrez
With 20+ years in entrepreneurship, digital marketing, ecommerce, and SAAS, Jackie is dedicated to helping entrepreneurs and organizations achieve new levels of success. She also has years of experience working with higher‑ed startup and innovation programs, supporting strategy, capabilities training, mentorship, and workshop facilitation.
-
Michael Martin
Michael Martin, an accomplished CFO, offers expert financial guidance to clients, from startups and midsize businesses to nonprofits. With decades of expertise navigating diverse organizational landscapes, his MBA and CPA credentials underscore his commitment to excellence.
